Local businesses are increasingly discovered through search. Google responds to a local search query with a 3-pack result, that highlights the businesses that best match the query. Customer Reviews play a significant role in determining whether your business is a best match or not.
Once a business gets discovered via the local 3-pack, it needs to subsequently convert interested prospects into paying customers. Displaying social-proof in the form of review widgets on their website is an effective way of positively biasing a visitor. This is backed by solid research, which says that 88% of buyers read reviews before they make a purchase decision.
At ReferralYogi, we want to help businesses with both discovery and conversion. Our unique cocktail of Reviews, Surveys and Social Proof is designed to help our customers achieve exactly that.
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