Case Study
Transforming Lead Qualification with Conversational Marketing
A leading consumer brand was generating raw leads from multiple sources, but qualifying them efficiently was a major challenge. Traditional methods like call centers were slow, expensive, and resulted in high Customer Acquisition Costs (CAC). The brand needed a scalable, cost-effective solution to identify, nurture, and convert high-intent leads seamlessly.
By implementing our WhatsApp-based AI chatbots, the brand:
✅ Engaged raw leads instantly, using automated conversations to assess intent and qualify prospects.
✅ Sent personalized, rich media content (videos, brochures, product demos) to nurture qualified leads and boost engagement.
✅ Streamlined sales handovers, ensuring their team focused only on high-potential leads, improving efficiency.
✅ Passed user feedback back to the CRM and updated lead status at every stage, enabling a more structured and data-driven sales process.
🚀 Higher lead conversion rates with an AI-driven, automated qualification process.
💰 Significantly reduced CAC, as chatbot-driven engagement replaced expensive call center operations.
⚡ Faster response times, leading to improved customer experience and higher engagement.
📊 Better lead tracking & sales insights, with real-time CRM updates ensuring sales teams had the latest lead data.
With Conversational Marketing, this brand successfully turned raw leads into revenue, proving that AI-powered engagement can drive growth while optimizing costs.